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Using Twitter to aid your job search

Posted on 11 May 2022

Using Twitter to aid your job search

​7-minute read

 

Twitter is more than just a 280-character limit, celebrity machine these days. As of 2020, 187 million daily active users flock (get the pun?) to the platform to share their thought, opinions and rants in blog-style posts.

With profiles being created all over the world daily, organisations are taking to Twitter for a number of reasons from company support through to recruitment attraction.

Adding Twitter and optimising your profile for a job search could help you uncover potential opportunities you might have missed on other job boards.

At first glance, it might seem difficult to use Twitter as a job searching tool, but with this article, we will cover several tips that should make you feel a little more comfortable doing so, and with a little luck, help you save time in your job search as well.

 

Keep it professional

The rise of social media, and especially on Twitter, the simplicity of posting short blog-style posts absorbed many and before you know it heated debates, cat videos and embarrassing Saturday night photos started popping up.

If you intend to use your Twitter account in a job search (and this actually reflects all your social media accounts), we suggest cleaning it up.

This doesn’t mean you have to be a boring robot who only posts about your job, you can for sure share insight into your personality, hobbies and life but maybe the pool party photos from 2012 can come down now (unless you are applying for a pool party job!).

Twitter is one of the first social platforms next to LinkedIn that a lot of companies check as it can give a real insight into applicants' lives more so than Facebook and Instagram. Keeping it professional will ensure you start any relationship off on the right foot.

 

Build a network worth something

Like other social media tools such as LinkedIn, having a network worth something is far more important than having a ton of followers that offer no engagement.

To have your Twitter aid your job search and work for you, follow thought leaders in your industry alongside relevant industry members. Engage openly with them on their posts, offering your perspective and potential advice.

Similar to Instagram, over time you will start having a louder voice within your industry that will attract hiring managers and recruiters to want to know more.

Having a huge following might stroke your ego, but having the right following will help land your jobs (which is also nice as it strokes your ego!).

Searching for job adverts

You can use the search field in Twitter's main window to input exact phrases to find potential jobs. One of the key benefits of doing this is that many companies these days are sharing live vacancies on free social platforms in hopes of finding the right candidate without the heavy cost of a job board, therefore you might be able to find jobs sooner than the general talent market.

We suggest starting broad in your search and then using the filters to narrow the search further.

Start with something like this:

Location + Seniority + ‘hiring’ / ‘vacancy’ / ‘job’ (London frontend developer job)

You can then select ‘Top’ or ‘Latest’ and even find hiring managers directly posting about positions.

 

List functions

One of the best features of Twitter is its list function. If you find a person and/or company that posts content you are personally interested in, this could be anything from jobs through to knowledge, you can save them into a list for easy access in the future.

To do this, click the three dots next to ‘follow’ and then select ‘Add/remove from lists’.

This is a great way to keep up to date with those in your network and offers you the chance to engage on their posts, becoming a familiar face in the industry and allowing for a warmer application in the future.

 

Will Twitter solve all your job searching problems? Probably not, but it will certainly offer you another alternative to your job search compared to sitting on the same job boards over and over.

Twitter similar to Instagram is a slower process usually, don’t be disheartened by slow results. If it doesn’t pay off this job search, keep using the platform to build a network of value and next job search, you will be surprised how easy it might be.

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